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Senator and Its Brands
Senator has the widest range of products currently available in our industry.
Using a simple pyramid sales model, Senator, TorasenReactive enable the group to service the bulk of the office market, offering each sector a wide range of choice in terms of price, product specification and design content.
The TorasenReactive range is narrow and pushes aggressively priced product on fast deliveries.
The senator brand is very much the superior middle market, offering wide product selection and high levels of support through a dedicated Dealer network who are well trained, with keenly priced product allowing customers to ‘one stop shop’ if needed, and with an outstanding support network.
S21 which is sold through the Senator distributors, offers even more
refined product, and, indeed, work class solutions but with the service
levels not normally associated with this type of product.
All brands are supported by our design team who are constantly striving
to come up with new solutions to ensure that our various companies and
brands are at the forefront of our market.
We will not compromise our integrity for short-term gains, and you really can buy a group product with total confidence from a company 100% committed to the market, and not driven by short-term aims and objectives.
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